[Product] vs. the Old Way: What $[Price] Actually Gets You

By James R. Miller · Updated July 2026

[HOOK — price-objection reframe: “At first glance it looks expensive. Then we did the math.”]

The cost of the old way

[Add up what the reader currently spends — money, time, frustration — on the problem or on inferior solutions. Make it concrete with numbers.]

What [Product] replaces

• [Old expense/habit 1] — [cost]
• [Old expense/habit 2] — [cost]
• [Old expense/habit 3] — [cost]

The break-even point

[Show when the product pays for itself. “After X weeks, it’s effectively free.”]

The part you can’t put a price on

[The emotional benefit — peace of mind, comfort, safety. One short paragraph.]